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Phoenix Suns/The Sports Authority Collectible Mini Jersey & Locker Set
Objective: Utilize local team sponsorship with the Suns to create a compelling consumer promotion that would drive traffic to all Phoenix area Sports Authority's.
Offer: Phoenix Suns fans attending any of the 5 targeted locker "in-arena" giveaways would receive a free voucher to pick up their player mini jersey and locker set at all participating area Sports Authorities.
Support: Local radio, print advertising, team game day promotion and P.O.P.
Success: Program brought a successful NEW premium to the Phoenix market with the desired end result of enlarging their client base and foot traffic during the basketball season |
