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Objective: Leverage "SBC's" partnership
with the SF Giants to build a database of
Giants fans for SBC to market to.
Offer: The Giants' "street team" handed out 30,000 free Giants logo baseballs with instructions directing them to SBC’s web site. At that point, fans could fill out a questionnaire for a chance to throw out the honorary first pitch at a future Giants home game.
Support: San Francisco Giants and SBC
Web sites with additional exposure of public address announcements and scoreboard advertisements at Giants games.
Success: The Giants and SBC were able to gain access to valuable customer data that will be used for future business solicitations. The questionnaire
enabled them to pinpoint a list of potential new customers and expose areas for future marketing efforts, as well as provide customer feedback. |
