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Objective: Promote North Fork Bank's recent partnership with the New York Jets and increase
customer account base through a Jets product incentive.
Offer: Potential North Fork Bank customers were offered a commemorative full-size Jets/
Northfork Bank logo football as a gift when opening a checking or savings account.
Support: In-stadium advertising and POP at branch locations.
Success: Drawing on a rabid Jets fan base, North Fork Bank was able to significantly increase their customer base with their largest month-to-month account growth
of the year. |
