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Objective: Promote Hess' relationship with the New
York Jets to help increase repeat visits to Hess gas
stations.
Offer: Customers could purchase 1 of 4 exclusive
Jets commemorative footballs for $5.99. A new ball
was introduced each month for four months.
Support: Local radio, print advertising, and POP.
Success: Participating Hess stations experienced significant same-station sales increases and the product had 100% sell-through during each week’s release. |
