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Objective: Drive repeat visits to Hardee's store locations and promote association with
team.
Offer: With the purchase of a specified meal deal, consumer could purchase a bobblehead
doll or souvenir football for $3.99 This was a five-week continuity program with a new bobblehead or football each week.
Support: Local radio, print advertising, and POP.
Success: Program was extremely successful and led the local Hardee's co-op to do similar programs with the St. Louis Cardinals. |
