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Objective: Promote the Daily News relationship with the New York Yankees to help stimulate daily newspaper sales.
Offer: Customers could send in newspaper voucher + $5.95 for a 3 pin set or $14.95 for complete 6 pin collector's set and case.
Support: POP in stadium, POP at newstands and print advertising.
Success: Several thousand pin sets were sold to make it a completely self-liquidating offer. |
