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Objective: Leverage sponsorship at the local level and help to promote the team in the community.
Offer: Continuity based, self-liquidating offer of $3.99/doll with purchase of designated meal deal. One player doll offered each week for ten weeks.
Support: Local radio, print advertising, and POP.
Success: Program delivered significant same-store sales increases. As a result, Burger King has implemented similar programs in other markets. |
