Objective:  Promote Burger King's association with the Bengals and help drive foot traffic at Burger King's 55 Cincinnati-area restaurants.

Offer:  Consumers could purchase a specific value meal and receive a collectible bobblehead doll or football for an additional $4.99.

Support:  Local television, radio, in-stadium and in-store POP.

Success:  Local franchisees reported a 30% same-store sales growth over the same period from a year prior.